Brand Manager

Sector: 
Sales & Marketing
General
Type: 
Full-time
Location: 
Baghdad
Status: 
Open
Recruitment company: 
Description: 

Main Duties and Responsibilities : Develop the overall strategic brand plan which is effective in brand launch, delivering market share, volume and profit objectives, and building the brand equity measured via consumer tracking Ensure Net Revenue target and Gross Margin targets are met; Effectively market products/services by conducting market research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns and monitoring sales performance Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the products/services; Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas; Identify product/service features that need to be changed to meet customer needs; Conducts periodical market visits and periodical brand valuation; Ensure all marketing activities comply with developed annual budgets, quarterly forecast and Monthly Demand Plans and reporting results of department; Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of the products/services; Contribution to key projects organizational projects as assigned – Cost saving initiatives; Planning & Reporting – Annual Budget, Quarterly Business Review, Mid-Year Review; Effective liaison with Advertising Agencies. Supervising their activities in order to develop and produce on time, effective ATL & BTL brand advertising. Requirements: Bachelor degree or Diploma holder with any related discipline; Minimum 5 to 8 years of experience in FMCG industry; English and Arabic language skills; Advances computer skills. Working Condition :   (5) Days per week & (8) hours per day; How to Apply :   You can apply by either scrolling down or clicking on "Apply for this position" tab or by e-mailing your updated CV to   ( jobs@erbilmanpower.com   )   with the job code and title of the position in the subject line.